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In this article, we provide information on how, where and when to use different form configuration to collect feedback. Mopinion offers ultimate freedom when it comes to the configuration of feedback forms. In essence, there are no fixed form configurations that you have to use, however, over the years we have learned that there are some configurations that work best in different situations. In order to get you started, we summed them up below.

Overview 

Form name

Form trigger

Form display

Questions

Do’s

Don’ts

Passive

By button

Modal or Slide in

  • Suggesties om website/ pagina/ content te verbeteren

  • Algemene ratings of GCR / CES

Generieke informatie pagina’s, Homepage

  • Niet in (conversie) processen

  • Geen NPS uitvragen

Proactive

Proactive

  • Idem als bij passief 

  • Suggesties om proces te verbeteren

  • NPS/ CES

Generieke informatie pagina’s,  Specifieke processen (na complete)

  • Homepage

  • Bestelproces

Funnel exit

Page leave

  • Idem als proactief

  • Waarom gaat men niet verder

Specifieke processen (incomplete), Exit pages

  • Op alle pagina’s

  • NPS

Funnel end

Embedded

(is geintegreerd in de pagina, bijv. bedankt page)

  • Info nuttig?

  • CES einde funnel/journey

Page feedback

Bedankpagina; einde funnel

  • Méér dan 2 vragen

 

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