A guide to form types and configurations
In this article, we provide information on how, where and when to use different form configurations to collect feedback. Mopinion offers ultimate freedom when it comes to the configuration of feedback forms. In essence, there are no fixed form configurations that you have to use, however, over the years we have learned that there are some configurations that work best in different situations. In order to get you started, we summed them up below.
Overview
Form name | Form trigger | Form display | Questions | Do’s | Don’ts |
|---|---|---|---|---|---|
Passive | Modal or Slide-in | Open comment suggestions to improve the website/page/content Rating or GCR / CES | Generic information pages Homepage | Not in (conversion) processes NPS | |
Proactive | Proactively | Slide-in | Open comment suggestions to improve the website/page/content GCR | Generic information pages. | Homepage (Order) processes |
Funnel exit | on Page leave | Modal | GCR Open comment to query why the visitor interrupts the current process | Specific processes URLs with high dropout rates | All URLs NPS |
Funnel end | Embedded | CES / NPS | Page feedback Thank you page End of process pages | More than 2 questions | |
Content | Embedded | Information useful Yes / No | Below content | NPS | |
|
| What do you think of this email? Positive / Negative | Embed the question and clickable answers in the email |
| |
NPS | Proactively | Modal or Slide-in | NPS Open comment about why the visitor is a promotor, detractor or passive. | Throughout the website | Avoid conversion processes |
Try to only ask questions that are relevant to the visitor’s situation.