Net Promoter Score

Owned by Claire van der Wal (Unlicensed)
Last updated: Oct 23, 2023 by Pieter Hotke
2 min read

The Net Promoter Score (NPS) is used to determine how likely your customers are to recommend your company/product/service to someone else. The NPS scale is from 0-10.

The Net Promoter Score is calculated by subtracting the percentage of detractors from the percentage of promoters. For example, if 60% of respondents are promoters, 15% are detractors, and 25% are passives, your NPS would be 60-15=45.

In the form builder, you have the below settings to customize your NPS element.

 

Below is an example of a line chart depicting the NPS over time.

Column chart showing the distribution of promoters, passives, and detractors.