How to connect Mopinion to Google Analytics

Where to find the GA4 integration

The Mopinion Google Analytics integration can be turned on per form. In the form builder, open the form for which you want the Mopinion events to be tracked in Google Analytics. Go to the INTEGRATION step. Toggle the option (A) Google Analytics on.

The options (B) Customize Tracking ID and (C) Push posted feedback to Google Analytics will appear.

By default, the integration will detect your tracking ID on your page. If you use multiple tracking IDs you can specify the tracking ID that the integration needs to use by toggling (B) Customize Tracking ID. If you only use 1 tracking ID on your page this setting is not required.

If you want to track on our public landing page, for example when using email feedback, you have to set your GA4 tracking ID at (B) Customize Tracking ID.

When (A) Google Analytics is toggled the standard Mopinion events are tracked. If you also want to track the answers to the questions in a form you have to toggle the (C) Push posted feedback to Google Analytics.

Which events can be tracked?

The (A) Google Analytics integration tracks the following events

Event

Trigger

Prerequisite

Event

Trigger

Prerequisite

Form shown

Form showing on your page.

 

Form hidden

  • A click on the closing cross

  • A click outside of the form

 

Next page

A click on a next page button

The form needs to contain at least one page break element.

Previous page

A click on a previous page button

The form needs to contain at least one page break element.

Feedback sent

A click on the submit button

 

Feedback data

 

(C) Push posted feedback to Google Analytics needs to be turned on.

After an initial post three custom dimensions need to be created based on the User Property/Parameters mop_feedback_value, mop_form_name and mop_feedback_question before the actual feedback can tracked in the reporting.

Before you can track which form fired an event you have to configure the custom dimension for the User Property/Parameter mop_form_name.

How to configure the custom dimensions?

In Google Analytics go to ADMINCustom definitions.

Select Create custom dimension. (A) Select one of the three Mopinion Event parameters mop_feedback_value, mop_form_name, and mop_feedback_question. Give the dimension a (B) name and (C) Description. (D) Leave the scope set at Event.

Do this for each of the three Event parameters, mop_feedback_value, mop_form_name, and mop_feedback_question.

Throughout the explanation, we use the terminology below, which can differ from your naming convention.

Dimension name

Description

User Property/Parameter

Explanation

Dimension name

Description

User Property/Parameter

Explanation

Mopinion Answer

Mopinion Answer

mop_feedback_value

Will track the answer values of the questions.

Mopinion Form name

Mopinion Form name

mop_form_name

Will track the name of the forms.

Mopinion Question

Mopinion Question

mop_feedback_question

Will track the question titles.

In our example, the three custom dimensions in Google Analytics 4 will be as per below.

The configuration of the custom dimensions has to be done once. For every additional feedback form with an active Google Analytics 4 integration, these custom dimensions will be applied automatically.

Visualisation and use of the Mopinion events in Google Analytics

 

In ReportsEngagementEvents

When the event Feedback data is selected a categorisation on the custom dimensions Mopinion Answer, Mopinion Question, and Mopinion Form Name is available.

When building a comparison the custom dimensions Mopinion Answer, Mopinion Question, and Mopinion Form Name are available.

In Explore

In the explore menu the custom dimensions can be applied to see how often a certain answer to a certain question from a certain form was given.