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Analyse feedback with comments

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Let’s say you have a form with an open comment field, with the question: How could we improve our website? As we are only interested in the feedback items of people who have answered this question, we filter on ‘With comment’ in the feedback inbox.

We are mainly interested in the feedback items concerning payment methods. Therefore, we create an automated tag:

Then, in the feedback inbox, we filter on this tag:

Our feedback inbox would look like this

We, however, are not only interested in payment method comments, but also in comments regarding the return policy. We create another automated tag condition for the same feedback form and add it as a filter in the inbox:

Similarly, we add the tags ‘Contact’ and ‘UX’.

In a graph, we would like to see how often comments are based on the payment method, and how often on the return policy.

We add the How could we improve our website? element to the chart, set the data calculation to 'Count', and group against ‘Tags’. As chart type, we use the column chart and colour it by point. Furthermore, to make the chart more readable, we show the data labels in the chart. The resulting graph will look like this:

From the above, we can see that, within the given date range, 13 feedback items were about the payment method, 4 about the return policy, 3 regarding contact, 2 about UX and 7 about something else for which no tag was given.


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