Page Comparison

In this article, we provide information on how, where and when to use different form configuration configurations to collect feedback. Mopinion offers ultimate freedom when it comes to the configuration of feedback forms. In essence, there are no fixed form configurations that you have to use, however, over the years we have learned that there are some configurations that work best in different situations. In order to get you started, we summed them up below.

Overview 

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Form name	Form trigger	Form display	Questions	Do’s	Don’ts
Passive	By button	Modal or Slide-in	Open comment suggestions to improve the website/page/content Rating or GCR / CES	Generic information pages Homepage	Not in (conversion) processes NPS
Proactive	Proactively	Slide-in	Open comment suggestions to improve the website/page/content GCR	Generic information pages.	Homepage (Order) processes
Funnel exit	on Page leave	Modal	GCR Open comment to query why the visitor interrupts the current process	Specific processes URLs with high dropout rates	All URLs NPS
Funnel end	By button	Embedded	CES / NPS	Page feedback Thank you page End of process pages	More than 2 questions
Content	By button	Embedded	Information useful Yes / No	Below content	NPS
Email			What do you think of this email? Positive / Negative	Embed the question and clickable answers in the email
NPS	Proactively	Modal or Slide-in	NPS Open comment about why the visitor is a promotor, detractor or passive.	Throughout the website	Avoid conversion processes

Info
Try to only ask questions that are relevant to the visitor’s situation.

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Easy html macro
theme {"label":"solarized_dark","value":"solarized_dark"} contentByMode {"html":"<div id=\"surveyContent\"></div>","javascript":"var confluenceData = {};\nvar pageId;\nvar pageTitle;\n\ntry {\n confluenceData = JSON.parse(parent.window.name);\n var pageId = confluenceData.options.productContext['page.id'];\n var pageTitle = confluenceData.options.productContext['page.title'];\n} catch(e) {}\n\nvar src = 'https://collect.mopinion.com/assets/surveys/2.0/js/survey.min.js';\n\nvar vars = {\n key:'211a4fdb96626776846147095cc335b448e20458', \n domain:'app.mopinion.com', \n divName:'surveyContent', \n button:false, \n use_collect:false, \n useQuerySelectorAll:false\n};\n\nvar s = document.createElement('script');\ns.async = 'async';\ns.id = 'mopinionFeedbackScript';\ns.src = src;\ns.onload = s.onreadystatechange = function() {\n if (!s.readyState || s.readyState === 'loaded' || s.readyState === 'complete') {\n try {\n srv.loadSurvey(vars);\n } catch (e) {}\n }\n}\ndocument.head.appendChild(s);","css":""}

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