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In this article, we provide information on how, where and when to use different form configuration configurations to collect feedback. Mopinion offers ultimate freedom when it comes to the configuration of feedback forms. In essence, there are no fixed form configurations that you have to use, however, over the years we have learned that there are some configurations that work best in different situations. In order to get you started, we summed them up below.

Overview 

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Form name

Form trigger

Form display

Questions

Do’s

Don’ts

Passive

By button

Modal or Slide-in

Open comment suggestions to improve the website/page/content

Rating or GCR / CES

Generic information pages

Homepage

Not in (conversion) processes

NPS

Proactive

Proactively

Slide-in

Open comment suggestions to improve the website/page/content

GCR

Generic information pages.

Homepage

(Order) processes

Funnel exit

on Page leave

Modal

GCR

Open comment to query why the visitor interrupts the current process

Specific processes

URLs with high dropout rates

All URLs

NPS

Funnel end

By button

Embedded

CES / NPS

Page feedback

Thank you page

End of process pages

More than 2 questions

Content

By button

Embedded

Information useful Yes / No

Below content

NPS

Email

What do you think of this email? Positive / Negative

Embed the question and clickable answers in the email

NPS

Proactively

Modal or Slide-in

NPS

Open comment about why the visitor is a promotor, detractor or passive.

Throughout the website

Avoid conversion processes

Info

Try to only ask questions that are relevant to the visitor’s situation.

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Easy html macro
theme{"label":"solarized_dark","value":"solarized_dark"}
contentByMode{"html":"<div id=\"surveyContent\"></div>","javascript":"var confluenceData = {};\nvar pageId;\nvar pageTitle;\n\ntry {\n confluenceData = JSON.parse(parent.window.name);\n var pageId = confluenceData.options.productContext['page.id'];\n var pageTitle = confluenceData.options.productContext['page.title'];\n} catch(e) {}\n\nvar src = 'https://collect.mopinion.com/assets/surveys/2.0/js/survey.min.js';\n\nvar vars = {\n key:'211a4fdb96626776846147095cc335b448e20458', \n domain:'app.mopinion.com', \n divName:'surveyContent', \n button:false, \n use_collect:false, \n useQuerySelectorAll:false\n};\n\nvar s = document.createElement('script');\ns.async = 'async';\ns.id = 'mopinionFeedbackScript';\ns.src = src;\ns.onload = s.onreadystatechange = function() {\n if (!s.readyState || s.readyState === 'loaded' || s.readyState === 'complete') {\n try {\n srv.loadSurvey(vars);\n } catch (e) {}\n }\n}\ndocument.head.appendChild(s);","css":""}

Content by Label
showLabelsfalse
max5
spacescom.atlassian.confluence.content.render.xhtml.model.resource.identifiers.SpaceResourceIdentifier@957
sortmodified
showSpacefalse
reversetrue
typepage
cqllabel in ( "form" , "setup" , "feedback" ) and type = "page" and space = "KB"
labelsfeedback form setup

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