How do I use feedback trails?
To experience an interactive demo of feedback trails, please see https://mopinion.com/feature/feedback-trails/.
Where can I see the feedback trails?
The feedback trails are registered per feedback item. Each feedback item shows a summary of the feedback trails on the left.
Select VIEW FULL TRAIL
What does Mopinion register?
Pageview
Click
Scoll
Form
Custom events
For every pageview, button click, scroll depth, and interaction with Mopinion forms is registered.
Pageview | Scroll | Click | Form | Custom events |
|---|---|---|---|---|
| | | |
|
Title | 25% | Selector | Form name | Event name |
URL | 50% | Text | Shown | Properties |
| 75% | Selector hierarchy | Hidden |
|
| 100% | Click X coordinate |
|
|
|
| Click Y coordinate |
|
|
|
| Page Y coordinate |
|
|
|
| Rage click |
|
|
Pageview
The HTML page title and the URL are registered.
Scroll
The following scroll positions on the page are registered:
25
50
75
100
Scroll positions refer to the position from the top of the page.
Click
If available, the following properties can be registered:
selector_hierarchy
element_src
element_href
element_target
element_role
element_aria_label
element_alt
element_title
element_disabled
element_readonly
click_x
click_y
scroll_y
Rage click
If a user clicks a button repeatedly (3 times or more) in a short period of time (less than a second), Mopinion registers this as a rage click.
Form
The following form interactions are registered:
shown
hidden
Custom events
Mopinion feedback trails can capture custom events if they are set up according to the instructions below. You can either use the HTML snippet or the JavaScript snippet as a template for your custom event.
HTML | JavaScript |
|---|---|
<!-- Mopinion trail event start -->
<script type="text/javascript">
mopinionDeploy.trackEvent({
event: 'Custom_event_for_trails',
props: {
prop_1: 'value_prop_1',
prop_2: 'value_prop_2',
prop_n: 'value_prop_n'
}
});</script>
<!-- Mopinion trail event end --> | mopinionDeploy.trackEvent({
event: 'Custom_event_for_trails',
props: {
prop_1: 'value_prop_1',
prop_2: 'value_prop_2',
prop_n: 'value_prop_n'
}
});</script> |
Replace the value 'Custom_event_for_trails' to name the event. Replace the variable names prop_1, prop_2, prop_n with your own property names. Replace the value 'value_prop_1', 'value_prop_2', 'value_prop_n' with your own values. You can have as many or little properties as you like.
Implement the modified code snippet in your page in such a way that when the event that you would like to track occurs, the snippet is fired.
The feedback trail functionality has been in use sinceMar 25, 2026. No feedback trail data is available before this date.
Feedback trails only works on pages where the Mopinion deployment code is loaded. Mopinion cannot register activity on pages where the deployment code is not loaded.
How to turn feedback trails on/off
Mopinion feedback trails are turned on by default.
Select the deployment code for which you want to disable feedback trails.
Select the Settings chip 
On hover, the settings chip will show the activity status (active/inactive) of the data collection and the feedback trails.
Click the Feedback trail collection toggle to turn the collection of feedback trails off.
Select UPDATE SETTINGS
The settings chip shows that the feedback trails functionality is set to inactive.
Select PUBLISH to finalize the inactivation of the feedback trails
Name the version of this deployment change and select PUBLISH.
Your deployment is now active with the feedback trails turned off for all forms in this deployment.
If you use multiple deployment codes, repeat the above steps to turn off the feedback trails in those deployment codes as well.