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A style guide is a set of guidelines and standards that defines the visual and written elements used to create consistency and cohesion in various forms of communication. It serves as a reference tool for writers, designers, and other content creators to ensure that their work aligns with the desired brand identity and maintains a unified look and feel across different channels. A style guide typically includes specifications for typography, color palette, logo usage, grammar and punctuation rules, voice and tone guidelines, and other elements specific to the brand or organization. By providing a clear framework, a style guide helps maintain brand integrity, enhances user experience, and facilitates efficient collaboration within a team or across multiple contributors.