Mopinion offers the possibility to add a feedback widget into an email. This element can act as a call to action that will send the recipient to a public landing page where a survey can be filled out.
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Step 1
To get started, navigate to the feedback forms collections page. In the side-bar sidebar select the ‘Data collection’ icon and choose ‘Feedback forms’.
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Here you can choose to edit an existing form, by clicking on the ‘Pencil' button to open it. Or you can create a new form by clicking on 'New form’.
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Step 2
Elements that can be used in an email are the NPS, Thumbs element, the Rating elements or the Net Promotor Score element, CES, GCR and Categories. You can find these elements in the form builder in the ‘Build’ step of the form creation process, under the ‘Add’ section.
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Step 3
When you have added one of these elements to the survey, you can click on it to see the options for this specific element. These options are listed under the ‘Block’ section.
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The option that we are looking for is Use a feedback widget in emailgo to the ‘Design’ tab and open the tab ‘Widget’, or, in the ‘Build’ tab, go to ‘Block’. For the latter, you will find the option ‘Use as feedback widget in email’. Toggle this option to generate the HTML for the widget. A button will be shown that says Get widget HTML.
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When you press this button,
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To design your widget, please read the following article: How do I design the email widget?
Select the blue ‘Get HTML’ button to see the HTML of the snippet will show up. You can now copy and paste it into your email template.
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Step 4
Complete setting up the rest of your form. To see the page, you need to go to the ‘deploy’ step in the form builder. Under ‘Share form’, there is a link to view the public landings page.
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If you want to enrich the feedback with information you already know and don't want the customer to fill out (e.g. email address, campaign id, order information, etc) you can use the 'Website data' element. After adding the 'Website data element' you can specify your own URL parameter variable names.
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